bm55 Privacy Policy

1. Who We Are

This Privacy Policy is issued by bm55 ("bm55", "we", "us", "our"), the operator of the online betting and casino platform accessible at bm55.lat. bm55 is the data controller in respect of personal data collected through the bm55 website and all associated services, including sports betting, live casino, slot games, and account management functions.

This Policy applies to all registered players and visitors to the bm55 platform, including players based in Pakistan and other jurisdictions where bm55 services are accessible. By registering an account or continuing to use the bm55 platform, you acknowledge that you have read and understood this Privacy Policy.

2. Personal Data We Collect

2.1 Registration Data

When you create a bm55 account, we collect: your full legal name, date of birth, email address, Pakistani mobile number, and a username and password of your choosing. This information is necessary to open and maintain your account.

2.2 Identity Verification (KYC) Data

To comply with our obligations and to process withdrawals, bm55 collects identity verification documents, which may include a copy of your Pakistani CNIC (Computerised National Identity Card), passport, proof of address (utility bill or bank statement), and proof of payment method ownership. These documents are handled with strict confidentiality and stored securely.

2.3 Financial Data

bm55 collects information about your financial transactions on the platform, including deposit amounts, withdrawal requests, payment methods used (e.g., JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah), transaction reference numbers, and account balances. We do not store full payment card numbers; card data is handled by our PCI-DSS compliant payment processors.

2.4 Gaming & Betting Activity

We maintain records of your betting and gaming activity on bm55, including bets placed, games played, wager amounts, win/loss outcomes, bonus usage, and session durations. This data is used for account management, responsible gaming monitoring, dispute resolution, and fraud prevention.

2.5 Technical & Usage Data

We automatically collect certain technical information when you access the bm55 platform, including your IP address, browser type and version, operating system, device identifiers, referring URLs, pages visited, and timestamps. This data is collected through server logs and cookies.

2.6 Communications Data

If you contact bm55 support via live chat or email, we retain records of those communications, including the content of messages, timestamps, and the outcome of any queries or complaints. These records may be used for training, dispute resolution, and regulatory compliance purposes.

3. How We Collect Your Data

bm55 collects personal data through the following means:

• Directly from you — when you register an account, complete KYC, make deposits or withdrawals, contact support, or update your profile.
• Automatically — through cookies, server logs, and analytics tools when you visit or interact with the bm55 website.
• From third parties — such as payment processors (for transaction verification), identity verification services (for KYC), and fraud prevention providers. bm55 only receives data from third parties where we have a lawful basis to do so.

4. Why We Use Your Data

bm55 uses personal data for the following purposes:

• To create, verify, and manage your bm55 account
• To process deposits, withdrawals, and other financial transactions in PKR
• To verify your identity and comply with KYC and anti-money laundering (AML) obligations
• To provide access to betting, casino games, and all other bm55 platform features
• To detect, investigate, and prevent fraud, cheating, money laundering, and other prohibited activities
• To enforce the bm55 Terms & Conditions and responsible gaming policies
• To administer bonuses, promotions, and loyalty programmes
• To send transactional communications (e.g., deposit confirmations, withdrawal updates, account alerts)
• To send marketing communications where you have provided consent, and to manage opt-out requests
• To analyse platform usage and improve the bm55 product and user experience
• To comply with applicable laws, regulations, and lawful requests from regulatory or law enforcement authorities

5. Legal Basis for Processing

bm55 processes personal data on the following legal bases:

• Contractual necessity — processing required to fulfil our obligations to you under the bm55 Terms & Conditions (account management, payments, game provision).
• Legal obligation — processing required to comply with KYC, AML, and other regulatory obligations applicable to bm55's operation.
• Legitimate interests — processing for fraud prevention, platform security, and improvement of bm55 services, where these interests are not overridden by your privacy rights.
• Consent — where you have provided explicit consent, for example to receive marketing communications. You may withdraw consent at any time by contacting bm55 support or updating your account preferences.

6. Sharing Your Personal Data

bm55 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. We may share your data in the following limited circumstances:

• Payment processors — JazzCash, Easypaisa, HBL, and other payment service providers receive transaction data necessary to process deposits and withdrawals.
• Identity verification providers — third-party KYC services receive the documents you submit for identity verification.
• Game providers — certified casino game providers may receive your player identifier and game session data for the purpose of delivering their games on the bm55 platform.
• Fraud prevention and analytics — service providers who assist bm55 in detecting fraudulent activity and analysing platform performance.
• Regulatory and law enforcement authorities — where bm55 is legally required or formally requested to disclose data by a competent authority.
• Corporate transactions — in the event of a merger, acquisition, or sale of all or part of bm55's business, personal data may be transferred as part of that transaction, subject to equivalent privacy protections.

All third parties with whom bm55 shares personal data are contractually required to process that data only for the stated purpose and in accordance with applicable data protection standards.

7. Cookies & Tracking Technologies

bm55 uses cookies and similar tracking technologies on the bm55.lat website. Cookies are small text files stored on your device that help us deliver a functional and personalised platform experience.

Types of Cookies We Use

• Essential cookies — required for the bm55 platform to function, including session management and login state. These cannot be disabled without affecting platform functionality.
• Analytics cookies — help us understand how players interact with bm55, which pages are most visited, and where technical issues occur. Data collected is aggregated and anonymised.
• Preference cookies — remember your settings and preferences to personalise your bm55 experience across sessions.
• Security cookies — support fraud detection and protect the bm55 platform against malicious activity.

You may manage cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from using the core bm55 platform, though some personalisation features may be affected.

8. Data Security

bm55 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. Security measures include, but are not limited to:

• 256-bit SSL/TLS encryption for all data transmitted between your browser and bm55 servers
• Encrypted storage of passwords using industry-standard hashing algorithms
• Restricted access controls: only authorised bm55 personnel with a legitimate operational need may access personal data
• Regular security assessments and vulnerability testing of the bm55 platform
• Two-factor authentication available for all player accounts

While bm55 takes all reasonable steps to protect your data, no internet transmission or electronic storage method is completely secure. In the event of a data breach that is likely to result in a risk to your rights, bm55 will notify affected players in accordance with applicable legal obligations.

9. Data Retention

bm55 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Specifically:

• Account data and KYC documents are retained for the duration of your active account and for a minimum of five (5) years following account closure, in compliance with anti-money laundering regulations.
• Financial transaction records are retained for a minimum of five (5) years following the transaction date.
• Support communications are retained for a minimum of two (2) years.
• Technical and usage logs are retained for up to twelve (12) months, unless required for longer by a regulatory investigation or legal proceeding.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents reconstruction.

10. Your Rights

Subject to applicable law and certain regulatory limitations, you have the following rights in relation to your personal data held by bm55:

• Right of access — you may request a copy of the personal data bm55 holds about you.
• Right to rectification — you may request correction of inaccurate or incomplete personal data.
• Right to erasure — you may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to bm55's legal retention obligations.
• Right to restrict processing — you may request that bm55 limits the processing of your data in certain circumstances.
• Right to data portability — you may request a structured, machine-readable copy of personal data you have provided to bm55.
• Right to object — you may object to processing of your personal data on the basis of legitimate interests, including for direct marketing purposes.
• Right to withdraw consent — where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact bm55 support via live chat or by email at [email protected]. bm55 will respond to requests within thirty (30) days. We may request proof of identity before processing a data rights request.

11. Children's Privacy

The bm55 platform is strictly for adults aged 18 and above. bm55 does not knowingly collect personal data from persons under 18 years of age. If we become aware that a person under 18 has registered on the bm55 platform, we will immediately close that account, delete associated personal data, and take steps to return any deposited funds in accordance with our Terms & Conditions.

If you believe a minor has created a bm55 account, please contact us immediately at [email protected] so that we can investigate and take appropriate action.

12. International Data Transfers

bm55 may transfer personal data to servers or service providers located outside Pakistan in the course of providing the bm55 platform and fulfilling our obligations to you. Where such transfers occur, bm55 takes appropriate measures to ensure that your personal data is protected to a standard that is equivalent to the protections described in this Policy, including through contractual safeguards with third-party processors.

13. Updates to This Privacy Policy

bm55 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or the services we provide. Where material changes are made, we will notify registered players by email or in-platform notice. The "Last updated" date at the top of this page will always reflect the most recent revision. We encourage you to review this Policy periodically. Continued use of the bm55 platform following notification of an update constitutes your acceptance of the revised Policy.

14. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact the bm55 Data Protection team:

• Live Chat: Available 24/7 on the bm55 platform
• Email: [email protected]

All privacy-related enquiries will be acknowledged within 5 business days and fully addressed within 30 calendar days of receipt.